A Detailed Summary of Nathan Barry's Book: Authority. July 6th, ∞. Nathan Barry . Nathan evaluated tons of methods for creating PDF eBooks. He settled. Oh, for $29 I only get a PDF but I wanted a book. I'm sorry Nathan Barry, I would love to read your book, heck, I want to read your book. .. If I just knew Nathan for the first time with Authority, I probably won't buy it either. Authority. Nathan Barry's book was the book that initially made me take the leap into self-publishing. Lots of great EPUB, Mobi and PDF starting points. My own .
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his site, but organized differently and distributed as a PDF. People were happy to pay. In the first month, October , he made $ in sales, considerably. With this digital edition of Authority we are including 14 detailed case studies on You should follow me on Twitter (@nathanbarry) so we can meet up when I . The book in PDF, ePub, and Mobi formats; The audio book; 14 case studies from . Like many others, I relied heavily on Nathan Barry's Authority to get a matter of having someone convert my iBooks Author-generated PDF.
That's why he has 3 books out in such a short period of time There's much more to Authority , largely because Barry's writing is so to-the-point. Barry's writing style is very down to earth and conversational, offering sage advice on the process of writing to launching a book. Sales are sales and conversions are conversions. GregBuchholz on May 21, Release only as PDF and maybe consider. The book itself is orders of magnitude more valuable than this blog post.
Really hard. Chances are there is a topic you know a lot about. Follow a proven plan People say, "sure, this works for you, but All that to prove that this method works for anyone who is willing to put in the work. Launch from nothing Building a following for your blog takes time.
Get a free sample chapter. First Name. Email Address. The Complete Digital Edition Everything you need to become a self-published author.
Resources Authority PDF pages of solid advice on planning, writing, pricing, launching, and profiting from your book. Authority Audio Book Professionally recorded and produced, narrated by the author. Build Habits With Commit Get a free copy of the iPhone app I used to build a habit of writing 1, words a day for days in a row and counting. Pay attention.
Building An Audience You can't make money selling books if you don't have an audience. Writing Consistently This video contains my best writing tips and tricks.
All to help you actually finish your book.
Picking a Topic Learn which topics to pick for your book and how you should be teaching a skill that other people use to make money. Using iBooks Author My favorite ebook design tool has a few quirks that you should know about. Double Your Book Revenue With Workshops Once your book sales level off you can offer workshops to help your customers with more specific problems. Should you sell on Amazon? A discussion regarding where you should sell your book. Video Interviews Chris Guillebeau Learn how Chris has used both self-publishing and traditional publishers to build an audience and make a living.
Michael Hartl Michael gave away a version of his book for free to make it the best known in the space—and it has only helped his sales. Brett Kelly A book that started as hobby project to help pay down some debt helped Brett land his dream job.
Matt Henderson Matt wrote the shortest possible guide to investing—all to provide an easy introduction to a complex subject. Josh Kaufman Josh self-published the audio book for his traditionally published bestseller. Brandon Savage Can a developer without an audience make money from a technical book?
The Strategy Edition Get a personal, one-on-one review of your audience and launch plan. The goal with this call is to help you avoid two costly mistakes that I see nearly all beginners make: Choosing the wrong audience and only discovering it after spending a year or more working like crazy only to find it isn't profitable at all.
Screwing up the product launch for an audience that otherwise could have been quite profitable. Videos Building An Audience You can't make money selling books if you don't have an audience.
Which package should I buy? Where can I learn more about you? What if I hate it? You didn't answer my question. Spend an hour of time to make sure you don't waste months or years building the wrong audience. I guess it's suited for absolute beginners, but I have a feeling they might be better of just trying it out and seeing how far they get. The complete edition also contains a lot of extras: I'm not a fan of interviews in general and these did not change my opinion.
While some are interesting, the amount of extra knowledge you'll get from them is minimal. Nicely formatted and sometimes interesting. But in general, not that much additional things to learn.
I don't really have a use for any of those, so I can't judge them. I think the best bit of the entire complete edition is the "90 day plan". It's actionable, it's clean and you can get going right away.
I will refer to this when I'm ready to tackle a new book project. So to conclude: In my opinion, not worth the price if you have even the tiniest bit of experience with self-publishing and internet marketing. View 1 comment. Mar 25, C. Hollis Crossman rated it it was amazing. I'm immediately skeptical of any book claiming to explain how you can make a bunch of money writing a book. It seems destructively and self-servingly circular, like the Worm Ouroboros perpetually eating its own tail.
Nathan Barry's book is different.
First off, he doesn't just tell you how to write a book. He tells you how to prepare, market, and sell a self-published book on a topic you're intimately familiar with. This isn't "become a novelist and get rich! Barry's approach is to take something you know a lot about in his case, web design and parlay it into a book with the attitude that you aren't principally writing about your topic but teaching others about it.
Second, Barry doesn't give you anything you don't need and nearly everything you do need to accomplish your goals. You won't find cute stories, bloated paragraphs, or frustrating digressions anywhere in these pages. Instead, you'll find instruction on establishing your authority in a given field or, more likely, in a small corner of a given field by writing a book about it. At the center of Barry's strategy is email.
He never sells his books on Amazon or iBooks because those venues don't allow him direct access to his customer base. Instead, he creates a landing page to which he can direct potential readership from his blog, Twitter though he's not a big fan of social media, and doesn't use it much if at all for marketing purposes , other peoples's blogs, etc.
People who find themselves on the landing page can then surrender their email in exchange for advanced content, launch day discounts, and more. But you can't just harvest emails and then sit on them till you launch your book. Readers who haven't heard from you for the months between subscribing to your list and getting the launch announcement will likely unsubscribe rather than make the purchase. So you need to cultivate relationships with them by sending regular though not daily emails as lead-up for the eventual book launch.
Relationships are very important for Barry's approach in general. Not only must you court your customers, you need to build relationships with other bloggers, experts, podcasters, and whoever else might help you develop your own knowledge and skills while expanding your readership.
He offers ways to do this that won't seem mercenary or obnoxious. There's much more to Authority , largely because Barry's writing is so to-the-point. Every page includes multiple ideas for helping you toward your self-publishing goal.
Of course the emphasis is technical nonfiction, so if you're looking to become the next Stephenie Meyer you'll want to look elsewhere. But if you're an entrepreneur, designer, or blogger with something helpful to contribute that you also suspect could generate revenue, this book is a must-read. Jan 27, imane rated it liked it Shelves: Once you create a product how do you get people to buy it?
Then you never have to pay for advertising. Your audience comes to you. These posts are designed to get people interested in you and your book. View 2 comments. Mar 17, Jordan rated it liked it. Who am I to write a book? But capitalism is slimy. This is an incredibly helpful and empowering book that left me feeling a bit destitute. Jan 28, Jeff Stanger rated it liked it. I might have given it more stars if not for having read Launch by Jeff Walker first. Launch goes into much greater detail and has a similar formula.
The topic of using this for fiction came up multiple times and both indicated it was applicable to fiction.
My advice is that this book has solid utility for nonfiction not as strong as Launch , but not so much for fiction I might have given it more stars if not for having read Launch by Jeff Walker first. My advice is that this book has solid utility for nonfiction not as strong as Launch , but not so much for fiction. Mar 26, Sam Hysell rated it it was amazing.
A lot of the kids here actually have a bit of a resistance against just blindly following set instructions without adding their own ideas to it: Often I have to hold them back a bit--just do this simple exercise first , yes just exactly like that, it'll give you some insights on the basics and after that you can have a go at trying to work out your grand idea I word it differently of course, but that's the gist.
And yeah he may not understand all of what's going on when going through the decompile - run script - modify - repackage steps in minecraft, but he does learn a lot. There's no real set goals, if he learns that "whatever a computer is supposed to do, I can alter it and make it do my own wishes" at the very least, just learning about the possibilities aka more than a microwave oven , it'll plant the seeds of a hacker-spirit: If I notice they just learned one trick and go through the same motions every time I'll try to put them on a more challenging track.
Although even in that case, say a kid is making a game we use GameMaker and after having struggled through a basic gameplay engine they are comfortable with simply creation zillions of levels, I don't necessarily stop them, as long as they're being creative. It doesn't have to be programming after all, if that is not their talent, maybe they can think up a great storyline, or draw cool graphics.
Also it turns out that most modern games do in fact have zillions of levels, and when I see them ordering them into "world 1", "world 2", they must be up to something. I agree. Buy the PDF and print it yourself. I do this all the time. I prefer printed material when I'm going to study something seriously. Printing it yourself is actually quite inexpensive -- provided that you have a laser printer.
The economics of an ink-jet printer for long documents is horrible. Let's do the math: My double-sided laser printer will use just 63 sheets of paper. The cost of my laser printer is one-time sunk cost, and I need a laser printer for other reasons than printing e-books, so I'll ignore the laser printer's cost besides, it's not even that expensive.
Total cost to print the PDF yourself: So unless you really care about the binding, or the PDF is in color and needs the colors , then printing it yourself is really quite cheap. Increases barrier to his "I want a paperback" as a simplistic counterpoint. Your sunk cost of "I need a laser printer for other reasons" does not reflect the issue of "I want a paperback," not that "I want a paperback, but I'll settle for buying and printing it myself.
So it's not a print book, I get that, I prefer to read paper as well. You do get all the information, and it's coming from someone who has actually done it, 3x over.
We have to realize that no product is built for everyone. Hey, Android fans dislike the iPhone, but there's nothing Apple can do about it. The reason that you dislike the pricing model is because there is not already enough trust being built between you and the author for you to believe the values Nathan can provide. Yes you are intrigued by the headline and promise at the top of the landing page.
But you are also internalizing to find reasons not to buy because you don't trust the author yet. Like Apple, there is nothing Nathan can do about it. Maybe he shouldn't release anything until he gets trust from everyone on the planet? There is nothing wrong not to buy the product. If I just knew Nathan for the first time with Authority, I probably won't buy it either. But I've followed him for some time and trust he can deliver, so I bought the complete package without much hesitation.
Android fans dislike the iPhone So, the book appeals to people who think like this? Several people seem to be under the impression that the actually information in books isn't worth very much, and unfortunately, I think we have publishers to blame for that. Books, as they are priced on Amazon for example, are not priced to make the author any profit.
They are priced to benefit the publisher. They can price things at such a low price because they make up for it in volume. Their costs actually go way down as volume goes up. Printing is much cheaper, especially if they're sending a steady stream of work to a particular printer.
Editing costs don't scale linearly in most agencies. Support costs definitely don't scale linearly. So they can spread their costs around to several different projects and still make a boatload of money. Independent authors, who are trying to actually make somewhat of a living off of their works, do not have such luxuries. They are the editing department. They are the typesetting department.
They are their support department. They're doing all these things with no benefits of economies of scale whatsoever. So it costs more. This is also why academic presses tend to cost more, too, because they're operating on a much smaller scale. I can appreciate the desire for a physical book. I, too, prefer dead trees. Also, the scale of marketing for an independent author is much smaller.
It's simply impossible to negotiate with the bigger players for shelf space, and it's not profitable to invest in tons of streams of marketing typically. So, you're left to target the niches you're writing for the best you can and hope it works out in your favor.
A lot of that is because it's difficult to saturate the general market and get them interested in your work. Very rarely will someone come over your book and say "Oh hey I've heard about Rails [or whatever].
I'll buy that.
So, that wall of text is to say: Obviously, they want to make money. They're not pricing it to give it away. But likewise, they're also [probably] trying to feed a family and keep writing more books. No problem whatsoever, I even have the money. But I expect a book for that sort of money. I'll gladly pay shipping costs on top of that price. But his copy actually tries to make me feel bad for just wanting the book and none of the other stuff.
Perhaps that is really what rubbed me the wrong way the most. The further down that page I was scrolling, the farther away I was getting from a decision to buy.
Maybe I'm just weird. Buy it, upload the PDF to an on demand printer, send yourself a copy? So you determine value based on mediums PDFs instead of the outcome learning how to self publish?
I don't think anyone who reads Nathan's book and ends up doing something because of it is going to bemoan the format they read it on. It seems like an irrational objection, but I doubt it's uncommon. Can't say if it's a common enough objection to be a problem for Nathan. I felt the same, actually. I find I absorb information better from paper.
But I know this is more a psychological than real hurdle. But I almost didn't, for the same reason. Some may have hesitated the wrong way. I only bought because I saw it a second time here on HN and reconsidered. Of course, that adds complexity to the checkout process, so any prospective author has to figure out what segment of their market is like me and the grandparent. Just like I prefer paying for Spotify instead of CD's.
Just like I would rather pay for Netflix than cable. And so on. Medium matters in value perception. It's possible you're in the minority. It's possible. But it's very unlikely.
I'm yet to meet a person that don't think this way. There's a huge disconnect between the above statement, and the below statement: A physical book is there, it begs to be read. Even if I put it away for months on end, I will still eventually read it. After all, Nathan's book is about ebook publishing. Wouldn't it be weird if it comes in paperback? Yes, what?
What are you replying to? I didn't ask a question. You made an assertion with enthusiasm. He said yes because he was agreeing with your '! I can't get past those two contradictory statements.
Even the assertion that the pricing model is at fault seems odd. The pricing model has nothing to do with it. It's merely the lack of a specific product: I have precisely the opposite attitude. If I pay for a book, it better damn well be an ebook without DRM. I can't be asked to read paper books anymore, I'll just end up reading one of my ebooks instead.
AJ on May 21, Here is my flow -- 1 I expect to be able to read extensive excerpts for free. Table of contents is not enough, because I want to know how that one section is more than a few paragraphs. If it isn't Kindle it must be DRM free. Doesn't happen often.
I don't want a print book taking up space unless it is collectible or for reference. I really have no use for print books, though. Why have it take up space at all? The only thing I could do with one is gift it to someone that doesn't already prefer ebooks, and there are few and fewer people like that. This is actually valuable and useful feedback for any information product authors out there which includes me, sometimes.
Some people just want a physical thing. It might be irrational to want a physical thing, but if not getting a physical thing is holding them back from giving you money, it doesn't really matter how irrational you think they are.
I've heard this in other venues too, usually accompanied by "so I started offering one, and I made a startling amount more money". That would cover printing costs and just about the additional labour. Of course, it's also a valid decision on the part of the business owner to say "well, I don't want to provide a physical thing: Maximising profit is not always the ideal route.
Vitaly on May 22, Don't you think there is a big chance you will be able to sell a bit more of your own books after you read this one? Who cares if its a dead tree version? BTW, I stopped paying for dead trees, I only ever buy ebooks for the last several years. Not really. That's not really a big profit margin hit. What do you consider big? If you assume he already has some costs his time to write the book is quite valuable , the loss in profit is even more. Plus shipping costs. That print on demand price sounds good, where did you find it?
I will gladly pay shipping costs when I buy a book. I just googled "price for print on demand paperback". Createspace has great pricing. I'm guessing that was the source.